Forma Fit
One platform to run the whole gym -- from check-in to churn prediction
The Challenge
Gym owners were stitching together four or five separate tools for billing, scheduling, member communication, and reporting. Data lived in silos, staff wasted hours on manual tasks, and at-risk members slipped through the cracks until they cancelled.
Our Process
Mapped the end-to-end gym workflow: member sign-up, class booking, check-in, billing, staff scheduling, and retention outreach.
Built a multi-tenant platform with role-based portals for owners, staff, and members -- each seeing only what they need.
Integrated Worldpay for automated recurring billing with failed-payment recovery and Twilio for SMS and voice outreach.
Added an AI retention engine that scores churn risk weekly and generates recommended actions for staff to follow up on.
The Results
32%
Churn Reduction
15+/wk
Admin Hours Saved
40%
Membership Growth
- Launched a production-ready platform managing 50+ gyms and 10,000+ members.
- Gym owners reported a 32% reduction in member churn within six months.
- Administrative work dropped by 15+ hours per week per location.
- Early adopters saw 40% membership growth in their first year on the platform.
Tech Stack
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